Social innovation, or gimmick?

A post for NESTA which comments on the recent political adoption of things like YouTube as a campaigning tool.

Today French politics joined the USA in adopting 'social web' media as a platform for running political campaigns & debates - only the French are using Second Life instead of YouTube. And here on these shores, David Miliband has once again posted video onto YouTube about climate change, his third such video.

Is all of this a sign of the times, a clear indicator of the burgeoning role the social web will play in our lives?

Read the full post & comment here on the Making Innovation Flourish blog >>

Miko Coffey

About the Author

I'm a Squarespace expert and web problem-solver who helps people make the most of digital tools, techniques and practices. With over 20 years’ experience working with websites, I’m more than just a web designer, I work with clients to maximise their online presence and make their websites work harder. I’ve designed on Squarespace since 2007, and I’m a Squarespace Authorised Trainer, Marketplace Expert, Platinum Partner, and Squarespace Circle Community Leader, meaning I am one of the most highly accredited Squarespace partners in the world.

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