Valerie Coulton

About this project

Valerie was looking to create a new website for her coaching business, but she didn’t want an ordinary website. Most of her clients work in senior roles with a creative or design focus, so she needed her website to appeal to their aesthetic.

Although I’m not a brand designer, I knew we could come up with something that met her branding objectives, as she said she only wanted colours and a clean, modern typeface. Valerie had no brand materials to work from, so she pointed me at some example websites and sent me colour combinations that she liked in A Dictionary of Color Combinations (a fantastic set of books for graphic designers).

Valerie wanted to let the typography lead the design and had minimal text content, so I developed a colour-blocking approach that used vibrant colour combinations and large text to drive her messages across in an impactful way. I also applied a graphic effect to her profile photo to help it blend in with the overall aesthetic.

Functionality-wise, we implemented Squarespace Scheduling to help her manage appointments, and we added a hidden eCommerce element that would allow her to send links to her clients for payment on bespoke coaching packages.

NOTE: After project completion, all clients receive training to empower them to update their own websites, so bear in mind that anything you see on the live website may not reflect my design work.