The VTA

About this project

Having worked on another website together, Andrea reached out when it was time to develop a new website for The VTA, a new kind of talent agency set up by successful social media influencer Georgia Toffolo. As the agency was positioned to challenge the traditional ways of working, they wanted to reflect this in their website by going for something non-traditional and non-corporate, but still professional, so it was not off-putting to the brands they worked with.

Having created a vibrant brand with an external agency, my role was to translate the brand and the contents of a slide deck into a dynamic website, including custom coding to ensure that the website felt fresh, youthful and modern. I advised on the best ways to achieve certain elements that would allow the team to easily add new talent and to rearrange the website content depending on their pitch priorities at the time, including creating Canva and Keynote templates to allow them to add partner logos in a way that looked polished and consistent.

NOTE: After project completion, all clients receive training to empower them to update their own websites, so bear in mind that anything you see on the live website may not reflect my design work.