About this project
Having worked with this client previously on another brand in their portfolio, they came to me when it was time to spin out a subproject into a fully formed new brand. As the new company was focused on innovation, it was essential that their website reflected innovation in its own way. They didn’t want to use photography on their website and they had just a few elements within their brand toolkit, so the challenge would be turning this into a fully-fledged and professional looking website. Starting from a few icons that their brand designer had produced, I expanded this into a full set of graphic elements, including elements that could be animated on the website to bring a sense of movement and a modern touch. I also produced some infographics and helped to create an expanded set of iconography that could be used in other marketing material, as well.
NOTE: After project completion, all clients receive training to empower them to update their own websites, so bear in mind that anything you see on the live website may not reflect my design work.