B3 Creative Network

About this project

Marc from B3 got in touch because his existing Squarespace website had grown organically over time, and had become somewhat neglected as no one in the organisation quite knew where everything should go. As a result, the structure was a hodge-podge that no longer accurately presented what B3 was about.

We did a full redesign & build from the ground up, creating a clear site structure and easier navigation. We ensured the current B3 programmes had their own prominent sections, and worked out a way to maintain an archive of past projects that still preserved their legacy, but didn’t confuse current/future partners with types of work that no longer served the current business goals.

Design-wise, I helped to source imagery to enliven the website and applied a light-touch evolution of the existing brand, introducing consistent accent colours for buttons to make them stand out more.

From an operations perspective, we also shifted the organisation from reliance on PDFs and into leveraging their blog/news section as the main source of programme updates, to make everything more accessible and to cross-pollinate more easily to their social channels.

NOTE: After project completion, all clients receive training to empower them to update their own websites, so bear in mind that anything you see on the live website may not reflect my design work.