Branding Lite
Branding Lite
Need a basic brand identity?
If you’re not looking for a full brand experience, you just need fonts, colours and a logo, then my Branding Lite service is ideal for you. This service is perfect for small organisations or startups who want something more professional than a DIY brand, but who don’t need the full branding works - and expense - you’d get from a branding agency.
What’s Included:
Branding questionnaire and consultation, so I can tease out what’s unique about your brand, audiences and preferences
3 initial brand design routes, comprising logo*, fonts and colours
1 or 2 rounds of feedback/revisions (your choice, depending on how much fine-tuning you want)
Assurance that all elements of your brand will work well on Squarespace websites, social media and other platforms
Assurance that your brand will comply with web accessibility guidelines
Assurance that the fonts chosen can be downloaded and used for free, without any licensing fees - including use on the web without causing heavy loading times
Work with me on your new brand:
Not included:
Custom logo icon illustration (eg. creating something like the Nike swoosh). This package uses either pure text-based logos, or standard icons sourced from a stock library.
Brand graphics, such as background textures, illustrations or photographs.
Brand implementation guidance, such as mockups of your brand on merch, social media posts, etc.
Brand tone of voice guidance, such as copywriting style, taglines, etc
Additional rounds of revisions/tweaks (note: these can be accommodated for an additional fee). Revisions means starting from one of the presented design routes and making changes to that route; it does not include starting over with a totally new/different design route(s).