Liberated Leaders

About this project

Tina from Liberated Leaders needed a new website to help position her new leadership coaching firm in the right space in the market. Having worked with one of my favourite writers as well as a brand designer that I had worked with in the past, Tina already had some great content and a fantastic brand identity as a starting point, so my job was to combine these elements and create a website that really sings.

Working collaboratively with internal staff as well as the brand designer, the result is a fresh yet corporate website that hits the mark with her senior leadership customers. I added some custom coding and carried out image research to supplement her existing materials, to ensure that the website imagery conveyed the essence of the brand and would appeal to the right target audiences. I also trained multiple internal team members to enable them to continuously update the events, blog and other key pages.

NOTE: After project completion, all clients receive training to empower them to update their own websites, so bear in mind that anything you see on the live website may not reflect my design work.