Expand the Circle

About this project

Alicja from Expand the Circle approached me having seen my work with another neurodiversity coach. She had an existing Squarespace website, but it was a DIY build and she was ready to take her brand to the next level. As such, she wanted not only a new and better website, but also a refresh of her brand identity to bring it more in tune with where she was positioning herself now.

The project started with a total reworking of her brand identity, with a new version of her logo, plus a more sophisticated colour palette and a new typeface that was chosen specifically for its high readability by people with neurodiverse needs. As her audience was primarily people with autism or other neurodiverse experiences, the entire website design highly accessible and content was laid out in ways that would be easy to digest for people with attention difficulties or different ways of learning.

NOTE: After project completion, all clients receive training to empower them to update their own websites, so bear in mind that anything you see on the live website may not reflect my design work.