The nutshell version (click to jump to more info):

Online Communication Consulting: Web strategy, design, planning and project management, social media engagement, online audits & e-marketing tools

Training, Coaching, Speaking & Workshops: Using social web tools in the business, blogging, tapping into social networks & how to use online tools

The full story:

I thrive on variety and learning, which has made me an online jack of all trades. Over the years, I have done everything from creating websites, planning social media strategies, procuring content management systems, developing business cases for e-commerce systems, building web teams, running online PR and e-mail marketing campaigns – to more abstract work such as influencing senior management to understand why blogs could be a better way of communicating with their staff, demonstrating to compliance teams that wikis can form a part of the official corporate records, and coaching people with great ideas to shed their fears and share them online.

I have worked with small teams, large teams, cross-departmental groups and outsourced agencies, in small companies, public sector bodies, global corporates and international charities. While this makes it hard for me to narrow things down to one area of expertise, the benefit is that I understand the pain points of people up and down the chain, and can successfully negotiate complex internal relationships and organisational cultures.

The net effect of such a wide range of experience is that I have been exposed to most kinds of web-related issues, have gained a solid understanding of what it takes to be successful online, and can now offer a range of solutions to fit nearly every budget and business model.

Through all this, my underlying approach to every situation is:

• Understand what people are trying to achieve, and in what context
• Draw on my broad experience to choose the best method of delivering this
• Prove that it’s the right thing to do by demonstrating the value and impact
• Put together a plan of how to do it, measure it and analyse it

I do this with enthusiasm, and clear, open communication.

So how can I work with you? My current services include:

Online Communication Consulting

Whether you are looking to increase sales or get closer to your stakeholders, I can help you choose the best way to do it. I can be as hands-on or hands-off as you need: let me show you how to do it, let me do it for you, or a combination of the two.

• Strategic planning: I can help you develop and refine your online communication & marketing plans, and get the buy-in you need to implement them.
• Project or campaign planning: I can develop an executable plan for discrete projects or campaigns, including how to measure the results.
• Social media engagement: I can help you understand why, when and how to engage with the blogophere, the risks involved and how to overcome them.
• Online audit: I can review and analyse your online presence and help you identify what you can do better, and what more can be added to the mix.
• E-marketing toolkit: I can help you source a set of valuable tools to help you research, develop, implement and measure your online activities.
• Outsourcing or insourcing: I can help you choose the right agencies or build the right team to help you achieve your online objectives.
• Website design & build: I can design & build small websites, project-manage larger site builds, or help you with a website redesign

Training, Coaching, Speaking & Workshops

If you are feeling confused or unconvinced by all this Web 2.0 malarkey, want to engage but don’t know how, or are having difficulty getting your company to buy-in to your online ideas, I can offer a light at the end of the tunnel.

• Training: whether it’s E-Marketing 101 or how to use social web tools within the business environment, I can train individuals and groups on how to get the most value from online.
• Coaching: Want to start blogging, but are afraid of looking like an idiot in public? Have you suddenly found yourself moderating a community, but don’t know how? I can offer a tailored programme of coaching to help you move from novice to seasoned pro without tears.
• Speaking: I am an experienced public speaker who can engage audiences using language that makes sense to them, whatever their level of web-savvy. I have spoken on a range of topics at company and public conferences with audiences of up to 350 people, including non-native English speakers.
• Workshops: I can work with you and other relevant people in your organisation or its sphere of influence to help identify the ways which online tools can help make your workflow quicker, your communication better and your lives easier.

AOB

If your situation doesn’t quite match any of the above, feel free to get in touch to discuss your individual needs. Please e-mail me at:

miko [at] usingmyhead [dot] com

or phone me on +44 (0)794 100 5431