It’s not as well-known amongst charities as it could be, but Google has a programme which gives non-profit organisations free credits that they can use for pay-per-click advertising on Google. It’s called a Google Grant, and it allows eligible organisations to spend up to $10,000 per month on AdWords campaigns, putting their organisation into the [...] Read More

The external links that point to your site play an important role in where your site appears in the search engine results. You can think of it this way: every link from a relevant external site that points to your site counts as a ‘vote of confidence’ in Google’s eyes. In fact, it is agreed [...] Read More

I have just finished customising a lovely clean, simple and easy-to-read WordPress theme for a new client, Capital Fire and Security. I like the clean lines and the way the blue and white make the photos really pop off the page. This project was another collaboration with the rather wonderful Katrina Dixon a.k.a. The Marketing [...] Read More

The latest launch in my increasingly long string of Squarespace websites is www.vandervord.com – a wedding photography website. In this case, the client already had a website that was built years ago, and it really needed a fresh look. But the real frustration for the client was having to go through a middle-man to update [...] Read More

Last autumn, I worked with a client on an SEO audit & implementation plan for their website. They operate in the hyper-competitive travel industry, where appearing high in search results is absolutely critical to their bottom line. They aren’t one of the big players, so they don’t have the big budgets to compete on things [...] Read More