The external links that point to your site play an important role in where your site appears in the search engine results. You can think of it this way: every link from a relevant external site that points to your site counts as a ‘vote of confidence’ in Google’s eyes. In fact, it is agreed [...] Read More

Recently clients & enquirers have been asking about which platform is better – WordPress or Squarespace – so I thought it might be helpful to post a comparison here. This is based on my own experience in using, designing for and administering websites and blogs on both platforms: your mileage may vary. But here’s how [...] Read More

I see this question being asked a lot, and I’ve realised this is akin to asking a stranger ‘Which vehicle should I buy?’. What’s the answer: Ferarri? Hatchback? Lorry? Bicycle? Motorcycle? Without knowing what you will use it for, it’s impossible to answer. And even if you tell me you want a family car to [...] Read More

Last autumn, I worked with a client on an SEO audit & implementation plan for their website. They operate in the hyper-competitive travel industry, where appearing high in search results is absolutely critical to their bottom line. They aren’t one of the big players, so they don’t have the big budgets to compete on things [...] Read More