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	<title>using my head &#187; Ethics in a digital world</title>
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	<link>http://www.usingmyhead.com</link>
	<description>helping people &#38; organisations make sense of the online world</description>
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		<title>Anonymity, identity &amp; the future according to gurus</title>
		<link>http://www.usingmyhead.com/2007/12/07/anonymity-identity-the-future-according-to-gurus/</link>
		<comments>http://www.usingmyhead.com/2007/12/07/anonymity-identity-the-future-according-to-gurus/#comments</comments>
		<pubDate>Fri, 07 Dec 2007 12:34:55 +0000</pubDate>
		<dc:creator>mikocoffey</dc:creator>
				<category><![CDATA[Ethics in a digital world]]></category>
		<category><![CDATA[The future?]]></category>
		<category><![CDATA[Virtual worlds]]></category>
		<category><![CDATA[chinwag]]></category>
		<category><![CDATA[chinwag live]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[guy phillipson]]></category>
		<category><![CDATA[nikki barton]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[second life]]></category>
		<category><![CDATA[secondlife]]></category>

		<guid isPermaLink="false">http://www.usingmyhead.com/2007/12/07/anonymity-identity-the-future-according-to-gurus/</guid>
		<description><![CDATA[Last night I went along to Chinwag Live&#8217;s final event of 2007, and as usual it was chock full of interesting people and ideas. The event this time around was focused on the future, and those jolly Chinwag chaps &#38; chapettes asked some of the UK&#8217;s leading marketing and digital media folks to tell us [...]]]></description>
			<content:encoded><![CDATA[<p>Last night I went along to <a href="http://live.chinwag.com">Chinwag Live</a>&#8217;s final event of 2007, and as usual it was chock full of interesting people and ideas. The event this time around was focused on the future, and those jolly Chinwag chaps &amp; chapettes asked some of the UK&#8217;s leading marketing and digital media folks to tell us what they thought things would be like for marketing, PR and all things online in 2012.</p>
<p>I won&#8217;t post a full summary here, as I&#8217;m sure the podcast will be available soon (and I can smell my dinner in the oven calling me), but some of the choice nuggets for me were:</p>
<ul>
<li>Nikki Barton&#8217;s predictions for the way user interfaces will change, perhaps even leading to the death of the mouse. She said that in future we would need different UIs because we would be accessing the net primarily through mobile. I think she&#8217;s spot-on, especially after my recent trip to Japan where none of my relatives used their computers (if they even had one) to go online, they all used their mobiles. In fact they used their mobiles for lots of things other than phone/SMS, the most useful for us being the Japanese-English dictionary.</li>
<li>Guy Phillipson&#8217;s predictions that as information becomes cheap and readily available, people would have more space and time in their lives for creativity. He predicted that in future (not by 2012, mind!) we would have in-brain search engines where all you would need to do was think about something and the answer came to you. Kind of like Neo&#8217;s learning in The Matrix, but without the need for a socket in your head or an &#8216;operator&#8217; with data stored on discs &#8211; discs are sooo last century <img src='http://www.usingmyhead.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> .</li>
<li>The panel&#8217;s consensus that &#8216;digital&#8217; is still a &#8216;ghetto&#8217;, a niche where specialist geeks reside and do their own thing; but a positive change for the marketing, PR &amp; advertising industries in future would be that by 2012 digital natives would be reaching Board/Director level of these agencies, and so digital would inevitably become more integrated and taken more seriously.</li>
</ul>
<p>After this came the Q&amp;A, and I have to admit I must have done a pretty poor job of asking my question, because I think the panel got the wrong end of the stick. I made a comment on how no one had really talked about virtual worlds, and I also wanted to pick up on something Guy had commented on earlier in the talk about privacy issues in social networks, as I felt that in virtual worlds, most of the appeal is the privacy/anonymity factor. I personally think of <a href="http://bebo.com">Bebo</a>, <a href="http://secondlife.com">SecondLife</a>, <a href="http://there.com">there.com</a> and other true virtual worlds as simply another form of social network &#8211; which is why I place MMPORGs like <a href="http://www.warcraft.com">World of Warcraft</a> in another category (the core purpose of WoW is gaming, not just hanging out).</p>
<p>Unfortunately, the panel seemed to interpret this question as a question about the future of virtual worlds specifically in terms of platform (ie. who would &#8216;win&#8217;: SecondLife, there.com, etc), which is not what I meant at all &#8211; but it probably didn&#8217;t come out that way. To me, it&#8217;s pretty obvious that the future of virtual worlds is being able to move seamlessly from one world to another&#8230; but this is exactly where it starts to cross over into the troubled privacy waters social networks like Facebook are facing now. In order to port your data (or avatar) between systems, you will need to have something like <a href="http://openid.net/">Open ID</a>, which will tell the system who you are and what data/inventory/avatar is associated with you. While I&#8217;m a big fan of Open ID, I&#8217;m also intensely aware of the fact that  much of the appeal of virtual worlds is being anonymous, or keeping your FirstLife identity private and separate from your virtual life.</p>
<p>A lot of the backlash I&#8217;ve been hearing/reading about Facebook is tied to the fact that Facebook knows who you are, as a real person. And as they don&#8217;t seem to be uber-keen on keeping that data private, it also means that quite a lot of people can also find out who you are &amp; what you&#8217;re up to: (potential) <a href="http://www.lifehack.org/articles/management/how-to-avoid-getting-fired-by-facebook.html">employers</a>, <a href="http://www.cbc.ca/news/background/tech/hightech/facebook-beacon.html">retailers</a> and of course some people whom you lost touch with over the years for a reason.</p>
<p>So my question was more about what impact the social networking privacy issues would have on virtual worlds in the future. Would a single identity system come into play within virtual world social networks, as well? And what would that mean to people like the members of Second Life&#8217;s umpteen support groups, who are only able to exist because they offer the comforting cloak of anonymity? These groups convene in the safety of virtual worlds to talk about rape, mental health, abuse and other very private issues that are very difficult to talk about in real life. In fact, I&#8217;ve found that general conversations with many of the people whom I&#8217;ve met in Second Life  or overheard in open chat are intensely personal, and disclose deep feelings and thoughts that would rarely be revealed to even the closest of real life friends.</p>
<p>Things are already changing in Second Life, when the introduction of voice chat inevitably changed the landscape massively. After all, it&#8217;s quite hard to keep up the facade that your female fairy avatar projects when you have a voice like James Earl Jones. So what next? I guess only the misty advance of time will tell.</p>
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		<title>The potential perils of pay-per-use web access</title>
		<link>http://www.usingmyhead.com/2007/06/15/the-potential-perils-of-pay-per-use-web-access/</link>
		<comments>http://www.usingmyhead.com/2007/06/15/the-potential-perils-of-pay-per-use-web-access/#comments</comments>
		<pubDate>Fri, 15 Jun 2007 17:05:48 +0000</pubDate>
		<dc:creator>mikocoffey</dc:creator>
				<category><![CDATA[Ethics in a digital world]]></category>
		<category><![CDATA[Online tools]]></category>
		<category><![CDATA[The future?]]></category>
		<category><![CDATA[Things that make you go "hmmm"]]></category>
		<category><![CDATA[bandwidth charges]]></category>
		<category><![CDATA[internet tax]]></category>
		<category><![CDATA[net taxation]]></category>

		<guid isPermaLink="false">http://www.usingmyhead.com/2007/06/15/the-potential-perils-of-pay-per-use-web-access/</guid>
		<description><![CDATA[Today I feel like getting out some placards, flying across the pond and picketing the streets of Washington, D.C. The US government could potentially lift the ban which currently prevents greedy ISPs from charging people for the amount of bandwidth they use, instead of a flat fee. Here&#8217;s my somewhat disgruntled post about it from [...]]]></description>
			<content:encoded><![CDATA[<p>Today I feel like getting out some placards, flying across the pond and picketing the streets of Washington, D.C. The US government could potentially lift the ban which currently prevents greedy ISPs from charging people for the amount of bandwidth they use, instead of a flat fee. Here&#8217;s my somewhat disgruntled post about it from the NESTA blog, which highlights the serious implications this could have on the way we live &amp; work online:</p>
<blockquote><p>Not only is this a backward step for consumers (remember dial-up?), this clearly has societal implications, allowing only the moneyed classes to readily access high-bandwidth content such as video, or to stay online for long periods in Second Life or MMORPGs. But there&#8217;s so much more at stake than missing out on YouTube or online games. The entire economy of the internet would change. Would you do your banking, grocery shopping or check-in for flights online if you had to pay extra to do so?</p>
<p>The rise of cheap broadband also opened the door to exponential growth in online social networks and collaborative tools such as <a href="http://www.basecamphq.com/">Basecamp</a> and <a href="http://www.centraldesktop.com/">Central Desktop</a>, not to mention online meeting tools and VOIP. There are millions of people online every day, collaborating on projects and ideas, sharing knowledge in ways that weren&#8217;t possible before, and just plain getting things done&#8230; Taxation such as that being debated could kill these kinds of online collaboration.</p></blockquote>
<p>Read the full post &amp; comment <a href="http://blogs.nesta.org.uk/innovation/2007/06/net_taxation_co.html" title="read full post">here on the NESTA blog &gt;&gt;</a></p>
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		<item>
		<title>I need Emotions 2.0</title>
		<link>http://www.usingmyhead.com/2007/05/22/i-need-emotions-20/</link>
		<comments>http://www.usingmyhead.com/2007/05/22/i-need-emotions-20/#comments</comments>
		<pubDate>Tue, 22 May 2007 15:37:01 +0000</pubDate>
		<dc:creator>mikocoffey</dc:creator>
				<category><![CDATA[Ethics in a digital world]]></category>
		<category><![CDATA[Randomness]]></category>
		<category><![CDATA[Things that make you go "hmmm"]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[digital living]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[recycling]]></category>

		<guid isPermaLink="false">http://www.usingmyhead.com/2007/05/22/i-need-emotions-20/</guid>
		<description><![CDATA[A little comment I wrote on the NESTA blogs about the constant stream of mixed and confusing messages we are bombarded with these days:
Two stories which resonated with me this morning&#8230;
1) A colleague forwarded this nugget from popb*tch:
An avatar in Second Life has a larger carbon footprint than the average Brazilian
2) Slashdot commented on the [...]]]></description>
			<content:encoded><![CDATA[<p><em>A little comment I wrote on the NESTA blogs about the constant stream of mixed and confusing messages we are bombarded with these days:</em></p>
<blockquote><p>Two stories which resonated with me this morning&#8230;</p>
<p>1) A colleague forwarded this nugget from <a href="http://www.popbitch.com/">popb*tch</a>:<br />
An avatar in Second Life has a larger carbon footprint than the average Brazilian</p>
<p>2) <a href="http://hardware.slashdot.org/article.pl?sid=07/05/21/0122254&amp;from=rss">Slashdot</a> commented on <a href="http://www.foreignpolicy.com/story/cms.php?story_id=3807&amp;page=0">the world&#8217;s biggest digital dump</a>, where Chinese locals harvest the gold, copper and other valuable parts within discarded PCs from the West.</p>
<p>How should I feel about these things? It&#8217;s a confusing state, as both coins have 2 sides&#8230;</p></blockquote>
<p>Read the full post &amp; comment <a href="http://blogs.nesta.org.uk/innovation/2007/05/the_confusing_e.html" title="read full post">here on the Making Innovation Flourish blog &gt;&gt; </a></p>
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		<item>
		<title>Getting all emotional over Goodness 2.0</title>
		<link>http://www.usingmyhead.com/2007/04/14/getting-all-emotional-over-goodness-20/</link>
		<comments>http://www.usingmyhead.com/2007/04/14/getting-all-emotional-over-goodness-20/#comments</comments>
		<pubDate>Sat, 14 Apr 2007 15:21:12 +0000</pubDate>
		<dc:creator>mikocoffey</dc:creator>
				<category><![CDATA[All things 2.0]]></category>
		<category><![CDATA[Ethics in a digital world]]></category>
		<category><![CDATA[Social web]]></category>
		<category><![CDATA[Things that make you go "wow"]]></category>
		<category><![CDATA[goodness 2.0]]></category>
		<category><![CDATA[nmk]]></category>
		<category><![CDATA[water buffalo story]]></category>

		<guid isPermaLink="false">http://www.usingmyhead.com/?p=5</guid>
		<description><![CDATA[My personal favourite moments from NMK&#8217;s Goodness 2.0 event, written for the NESTA blogs. Goodness 2.0 was all about how charities, non-profits and NGOs can make use of 2.0 tools and techniques. My main take-away from the event was about the power of the social web to share with the world some truly amazing stories, [...]]]></description>
			<content:encoded><![CDATA[<p>My personal favourite moments from NMK&#8217;s <strong>Goodness 2.0</strong> event, written for the NESTA blogs. <strong>Goodness 2.0</strong> was all about how charities, non-profits and NGOs can make use of 2.0 tools and techniques. My main take-away from the event was about the power of the social web to share with the world some truly amazing stories, like the one about a violinist who wanted to give directly to the people who needed it most, rather than giving indirectly through a charity (links below). It moved me to tears.</p>
<blockquote><p>&#8230; there was one big takeaway for me: Steven Buckley&#8217;s intro with the water buffalo story. Check <a href="http://www.nmk.co.uk/article/2007/04/11/goodness-20">the NMK blog</a> for details, or <a href="http://www.waterbuffalostory.com/">watch the video</a> yourself&#8230;</p>
<p>I love stories like the water buffalo story. It&#8217;s things like this and the <a href="http://www.youtube.com/watch?v=vr3x_RRJdd4">Free Hugs movie</a> that make all this social web stuff worthwhile.</p></blockquote>
<p>Read the full post &amp; comment <a href="http://blogs.nesta.org.uk/innovation/2007/04/goodness_20.html" title="read full post">here on the Making Innovation Flourish blog &gt;&gt;</a></p>
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