The best way to show you what I do is through example. Here’s a summary of some of my recent projects:

E-mail marketing for a small creative start-up

This client has a small budget, but needs to generate new business fast. We’re currently working together on an ethical e-mail marketing programme to generate and qualify leads. I’m handling everything from advising on legal issues and email best practice, to designing the email template and checking its compatibility with popular email readers, to training their staff on how to use online tools to send and track their messages.

Search engine optimisation (SEO) audit and training for an international travel organisation

In the super-competitive travel industry, you can’t afford to be low in Google search results. This client wanted to find ways to beat their competitors in the search results and improve their site’s customer experience by carrying out an SEO programme. Having been costed out of using the big SEO agencies - and being turned off by the idea of outsourcing the knowledge - they turned to me to provide a combination of SEO expertise and training. I audited their current website and their main competitors’ sites from an SEO perspective, reporting back with clear action points for them to take to boost their rankings. Then, I trained their staff on how to implement these actions, monitor their results, and create an easy-to-manage plan for SEO.

Creating a social intranet for a public sector organisation

Tired of having an out-of-date intranet that no-one used, and struggling with a ’silo-ed’ internal culture, this organisation wanted to embrace a new way of connected working, but didn’t quite know how. What’s more, they needed a solution FAST and had no internal resource to manage the project. So I coordinated the whole thing, from gathering requirements to training. I interviewed staff to find out what they wanted and needed, and reviewed several different off-the-shelf packages to choose the right tool for the job. Then, I acted as liaison between client and final supplier, oversaw the installation, and carried out the training - also acting as back-up administrator for the internal admin until she felt confident taking over.

SharePoint migration planning for a global logistics company

A large, dispersed company with several thousand employees spread all around the world, this client had been using an older version of Microsoft SharePoint for their global intranet, and they were being encouraged to upgrade to the latest version by their IT department. Rather than jump blindly into this decision, they wanted to understand whether SharePoint really was the best tool for the job moving forward, and sought impartial advice to give them an accurate picture. I helped them identify similar products, interviewed staff from all areas of the business to identify their specific requirements, and carried out thorough product evaluations, involving their IT department and web team to ensure buy-in for the winning solution.

These are just a few examples of how I could work with you. If you fancy a chat about how you can get your own story here, please get in touch:

email: miko[dot]coffey[at]gmail[dot]com

or phone +44(0)794 100 5431