About me
I’m a web professional with over 13 years’ experience in online, including 8 years managing web teams and projects, 5 at senior level. Most recently, I spent 2 years as the Head of Digital Media at NESTA, where I was responsible for the strategic direction of all online communication for the UK’s largest single endowment dedicated to fostering innovation and creativity. While at NESTA, I successfully introduced social web tools and practices to the organisation, including internal and external blogs, online collaborative workspaces and a structured wiki Intranet which has delivered a 73% increase in Intranet useage. I was also responsible for boosting the interactivity of the main NESTA website, which now boasts a range of audio & video podcasts, RSS feeds and commenting functionality.
My prior experience spans a diverse set of audiences, industries and types of organisation, from small independent design agencies, to medium-sized NGOs, to large FTSE 500 corporations and international charities. Over the years I have worked in nearly all aspects of online marketing and communication, including e-mail marketing, e-commerce, online communities and all types of websites, from small static sites to large dynamic data-driven sites that integrate into complex back-office systems.
Having started my web career as a designer/developer, I still possess a passion for - and understanding of - the technical side, which enables me to translate from geek- to business-speak and back again. Combined with my marketing and communications experience, this equips me to understand not only what the business wants, but whether it is technically possible and strategically desirable. Once that’s agreed, I can also orchestrate the delivery, from scoping through implementation, to analysis of results. As comfortable advising a CEO on blogging as training team assistants to streamline their workflow using web apps, I am happiest helping people find a better way of connecting and communicating with one another.
During my downtime, I tend to spend as much time online as I do at work, including Second Life, where I also maintain a blog for Second Life newbies. When not in Second Life, I can often be found DJing on internet radio station Purple Radio.
To get in touch to discuss working together, or just to have a chat, please email:
miko[dot]coffey[at]gmail[dot]com
or phone +44 (0)794 100 5431
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